The Christmas holiday is the most magical time of the year. Families unite - some from all points around the world - and the spirit of Christmas fills the air as we gather to celebrate the joyous occasion. If you're looking for a quintessential South Carolina town where you can have an enjoyable day or night filled with enchantment and holiday cheer, then head to Main Street at Christmas in Greenville, South Carolina.

No matter the season, Main Street Greenville, SC retains a small-town vibe, even in the wake of major growth in other parts of town over the last decade.

Visitors can still park their cars and find Greenville's Main Street an enjoyable, walkable experience.

When you're in Greenville, SC at Christmas, a visit to Main Street is especially wonderful. The many shops, restaurants, and hotels all band together to make a visit to Main Street not unlike walking through a winter wonderland filled with Christmas cheer.

Visit during the day or evening to find shops, restaurants, and coffee shops, all intertwined among a wonderful mixture of special events. You'll even encounter carolers on the street.

Over at the Courtyard by Marriott, take a twirl on the 3,200-square-foot ice rink at Ice on Main. Not into ice skating? No problem: they have just the thing to prop you up while giving this spot a whirl.

The rink is open seven days a week (except Christmas Day) into January.

More information, including pricing and hours of operation, can be found on the Ice on Main website. Or, follow the Ice on Main Facebook page for special events announcements and updates.

Christmas in Greenville, South Carolina is also celebrated through its Night of Lights which features a dazzling Christmas tree.

Watch as the giant tree is illuminated, along with thousands of plaza lights. Enjoy live music, food trucks, and vendors, as well as a visit from Santa. After, head over to Ice on Main for a special Glow Skate.

There is also an annual Greenville Poinsettia Parade and many other local events that are worth checking out. Check the Visit Greenville website to see an entire list of local events and to check dates and times.

Whenever you visit, be sure to carve out enough time to visit the Festival of Trees at the Hyatt Regency on Main Street. The sights and the scents of Christmas fill the air at this annual Christmas tree extravaganza and it's sure to heighten your holiday spirits.

Learn more about the Festival of Trees on the Bon Secours Mercy Health Foundation website.

Of course, thousands of twinkling lights adorn the trees that line Main Street, and a special kind of magic is in the air during the holidays. Just take a peek at this brief video:

With so much to see and do in Greenville, South Carolina during the Christmas season, including all of the festive special events, it's easy to see why this South Carolina Main Street is the best place to be for the holidays! Book a stay at this historic downtown craftsman suite and enjoy part of your Christmas season in Greenville, South Carolina this year.

Do you love this South Carolina town? Keep reading for even more reasons to love Greenville.